Why not focusing on restaurant marketing is losing you money

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left”][vc_column][vc_column_text]There are too many restaurant owners who think of restaurant marketing as an afterthought when they should be thinking about it as a priority.

If you want to set your restaurant up for massive success, you can’t have one foot in while the other is out in your restaurant marketing.

This article in Modern Restaurant Management features Schloss Diaz.

Schloss is the co-founder of Diaz Schloss communications.

Over the past 12 years, she has covered the food trends column for The Montclair Times/North Jersey Media Group.

If there’s anyone who has seen what makes different restaurants successful, it’s her.

My favorite quote from this article is…

“As long as they continue to see smart, strategic marketing as an expense rather than an investment in their brand and their community … they will continue to spend too little and not value it. That’s a huge mistake.”

In my own experience, I’ve met many restaurant owners who don’t think that separating yourself online is crucial to a restaurants success.

Let’s say you are doing fine without marketing, business is booming.

Would not you want more of a stronghold of your market? Also, who’s to say that your competitors are not gearing up for a great restaurant marketing campaign of their own?

[CLICK HERE TO READ THE FULL POST]

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